Commercial Sponsorship Opportunities at Haydock Park

Stand out from the crowd ... and get your business noticed

Promoting your company through horseracing sponsorship is one of the most innovative and cost-effective marketing choices available to businesses today.

Here at Haydock Park, we pride ourselves on being the premier dual-purpose racecourse in the north of England, combining the very best of both flat and jump racing. Our 2012 fixture lists offer our customers an exciting, action-packed year, featuring Group 1 races with top-class fields and plenty of occasions to offering valuable commercial opportunities within a first-class setting.

Be a winner…bet on sponsorship

When you view the statistics, it is easy to see why so many companies choose to sponsor at one of Britain’s most prestigious racing venues.  Horseracing is the most televised sport after football and also receives extensive coverage in the National Newspapers, being the only sport to boast its own national daily newspaper – 'The Racing Post' - where Haydock's sponsors can gain significant exposure.

Sponsorship opportunities are available at Haydock Park throughout the 2012 season for companies wanting to promote their business and services in an innovative and exciting way and also for individuals wanting to celebrate that special birthday, anniversary or occasion in a unique and memorable way.

Commercial Packages

There are a number of package options available for 2012 ranging from single non-televised races to Channel 4-televised race opportunities on premium racedays, full raceday packages with naming rights to the day and opportunities to market various aspects and brands of a business, or a raceday series giving ongoing exposure of company brands, products and services over a number of racedays throughout the year.

Personalise your package

Marketing packages are tailored to suit individual requirements and can incorporate a variety of benefits:

Named Races – the race names will appear in all national and regional media, as well as the “Racing Post” and the day’s racecard. Coverage also includes credits through on-course CCTV, PA announcements and Racing UK, with opportunities for Channel 4 television coverage

Racecard Advertising - a full page of advertising to promote your company brand, services and products or to send a special celebratory message

Banner/Branding Locations – exclusive on-site banners and branding opportunities through a variety of prime locations across the course, including the driveway, entrance areas, centre of the course, winning post and around the parade ring and winner’s enclosure perimeter

Promotional Marketing and Product Showcasing opportunities to enable product demonstration, data capture, leaflet distribution, offer exclusive promotions and competitions and any further ways in which you would like to promote your company to our raceday visitors from around the country.

Website Link – we offer our sponsors a link through to their website from our own and with over 327,000 unique visitors to our website in 2011, this offers our partners an excellent marketing benefit.

Raceday Presentations – the opportunity to take some of your VIP guests behind the scenes and into the parade ring prior to your race to select the ‘Best Turned Out Horse’ with a cash prize to the winning groom.

Executive Head-On Box – you and your VIP guests are invited to watch your race from this prime head-on viewing location

Winners’ Presentations – the opportunity to present a memento to the winning owner, trainer and jockey of your race on the winner’s podium and gain further company exposure and an ideal photographic opportunity

Tipster – we can arrange for a tipster to visit your hospitality suite prior to racing and run through the card, offering advice on betting and tips.

Guest Speaker/Course Tour – there are many other options that can be added into your package at an additional cost which can include guest speakers from the racing world visiting your hospitality suite prior to racing to organising a visit to a local yard prior to racing and being shown around the facilities.

For further details on all these exciting commercial opportunities, please contact Hannah Sanders, Tel: 01942 402626. Email: hannah.sanders@thejockeyclub.co.uk